YouTube is the second largest search engine in the world, and with a growing number of YouTubers making six-figure salaries, it’s not difficult to see why this platform has become such a hot topic. It’s really quite simple, you make videos that people want to watch, you share them on YouTube, and if they’re good enough people will watch them and subscribe to your channel. But what are the best ways to get started?
What equipment should you buy? How do you find the right niche for your videos? This blog post will give you all of the answers.
Table of Contents
How to start?
If you’re looking for a platform that will get your foot in the door of YouTubers, then YouTube is a great place to start. But you don’t have to start off with a six-figure salary. In fact, some of the very best YouTubers are no more than college students making very little money. Some of the very best YouTubers have built their audiences to the point that they are making six-figure salaries, but many other are still learning how to be successful. So, it’s important to start at the bottom and work your way up, so if you’re looking for an income, there’s no need to get lost at the very top. Video equipment You don’t need to spend thousands of dollars on video equipment if you’re not planning to spend more than $10 a month on YouTube fees, as long as you know what you’re getting.
What equipment do you need?
There are plenty of different kinds of cameras, lenses, microphones, tripods, lights, editing programs, and programs, etc, etc, but you only really need to buy one thing to get started. In order to make good-looking, entertaining videos you’ll need to purchase a good camera with some decent quality lenses. At first this may seem like a lot of money, but it’s really not. Consider the fact that it’s much easier and less expensive to make a video than it is to buy a camera, so the initial outlay for the camera will be less than the cost of a few high quality videos, and the knowledge you’ve gained from making the videos will help you to make better videos in the future. The most popular cameras on the market right now are cameras like the Sony A6300, which is available for around $2,200.
Choosing your niche and making your videos
There are so many different ways to make videos, but one of the most common is to make them specifically for the YouTube platform. If you choose to focus your efforts on social media marketing, it doesn’t really make sense to spend time creating the videos that you’re planning to share with your followers on social media. A great way to get noticed is by creating a list of your potential subscribers, and then creating videos targeted specifically towards that list. For example, you might start by creating a video that provides valuable information about the best way to use Amazon or why a particular product is a great buy. The second option, and one that you’ll need to figure out for yourself is the appropriate focus for your videos.
Where to find inspiration for your videos
Find inspiration on the Internet. YouTube, Instagram, Pinterest, Facebook, Twitter and Instagram all provide a wealth of information on how to make videos, as well as helpful advice from people just like you, just starting out. Make a list of the best channels you can find, and make a note of what they do in their videos. You could also try to come up with something new and unique that you can incorporate into your videos. Get the right equipment for your YouTube channel Since the goal of your YouTube channel is to get as many views as possible, the first thing you’ll need is a good video camera. Although you can make your own on a smartphone, it’s much easier to buy one in the form of a compact camera, which is better than buying an iPhone or Android device.
Monetization
YouTubers make money via advertising, which is of course one of the easiest ways to start making a living on YouTube. There are some advertisements placed on YouTube videos to generate revenue for the creators, and this is where the majority of YouTubers make their money. You may find the ads vary depending on the industry you wish to enter. For example, car companies pay millions of pounds to advertise their cars on YouTube, where as fitness products and apps have less of an audience and less advertising revenue. This may change in the future, as more advertising revenue comes from mobile devices. YouTubers also make money via the advertising they choose to run on their channels. This can range from videos promoting their own products, to subscriptions and gift cards.
Become a YouTube Partner
The first thing you need to do is sign up as a partner with YouTube. This can be done for free, and you’ll also be given a free Google ad account to help promote your videos. As a partner, you’ll be given the ability to promote your channel on YouTube’s video channel home page, as well as an extra marketing service which allows you to send traffic to your channel on your chosen search engine. In addition, you’ll also be able to link your website or social media profiles directly to your YouTube channel. This not only helps increase the amount of traffic you get, but it can also help you reach the number of subscribers you need to monetise your videos. This is a great way to help you start, but in time this may prove to be more difficult if you’re new to YouTube.
Monetize with ads
One of the quickest ways to start making money on YouTube is to simply add an ad at the end of your videos. The only way to get it set up is to find a free YouTube Ad Manager account, and then install the Google Advertising ID. This is basically the same ID you’ll use to upload your videos to your YouTube channel. You’ll find that the form requires you to share your email address, which I’m assuming you do not have the time to do right now. Once you have this, you’ll want to fill in all of the necessary information. It’s a bit of a pain to do all of this, and a bit of a pain to set up, but once you have this part done you’ll be able to start placing ads on your videos. The first thing that you’ll want to do is to choose the ads that you want to run.
Monetize with Adsense
The best way to monetize a YouTube channel is through the AdSense program. All YouTube creators must register with Google AdSense, which then gives you an ‘AdSense account’, which you can link to your channel. For this reason, it’s important to remember to link your AdSense account to your YouTube account. This means you can earn money from YouTube with the click of a button. The next step is to get your videos submitted to AdSense. Before you upload your videos, you need to select the category that you’re looking to monetize. There are three categories you can choose from: Content Discovery (creating or promoting your channel), Product Reviews, or Personal Development. You can see the complete list of categories here.
Conclusion
As with any new internet venture, it’s important to do your research before you jump in and start making videos. Watch the work of the people you admire, and try to replicate their techniques in your own videos. Make sure you stay current on the most important rules of thumb for online content creation. But most importantly, keep working at it, and you will eventually make it. YouTube is one of the most popular destinations on the internet, so if you’re serious about making money online, you need to be on the platform. However, making money on YouTube is easier said than done, with the quality of your work and your Google following being the most important factors in ensuring that your videos are seen by viewers.
